
![]() I am the co-ordinator and writer of the award-winning Thinking book for Strategy Design and Advertising. Each issue contains in-depth articles, snapshots of recent work and extended case studies. It's a great example of how editorial-style content can inspire customers and give them some value, while also telling them more about what you do. I think this kind of content-driven marketing will win out in 21st century ad-land.
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AboutKris Herbert is an award-winning freelance journalist with 24 years experience (she started writing for the local rag when she was 16 - you do the maths). Read by date
June 2014
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