 I am the co-ordinator and writer of the award-winning Thinking book for Strategy Design and Advertising. Each issue contains in-depth articles, snapshots of recent work and extended case studies. It's a great example of how editorial-style content can inspire customers and give them some value, while also telling them more about what you do. I think this kind of content-driven marketing will win out in 21st century ad-land.
What could possibly lure someone away from a lucrative, prestigious, globe-trotting career in management consulting? Disillusioned by the prospect of spending years continuing to chase the bottom line, Kate Bezar decided to feed the starved creative side of her brain instead. Putting values before profit, she set out to create something that resonated with ordinary people. Dumbo feather, pass it on, is unique in the publishing world; the half-magazine, half-book features the stories of five unique individuals in their own words. Her story is proof that if you follow your gut, the money will follow.
Online at idealog.co.nz |
 AboutKris Herbert is an award-winning freelance journalist with 24 years experience (she started writing for the local rag when she was 16 - you do the maths). Read by date
June 2014
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